New Brands in Beauty Industry of Pakistan

Over the past ten years the cosmetics and personal care products industry has expanded beyond a market solely for women which now includes men and children. Consumers in Pakistan are familiar with colour cosmetics. However, the sophistication of using colour cosmetics remains an upper class phenomenon e.g using specialized products such as bronzers, highlighters, foundations, eye shadows and the like to enhance features and look more trendy. With the beauty and cosmetics industry expanding rapidly, here are new brands in beauty industry.


Maybelline is considered as one of the best makeup brands in the world and one of the fastest growing brand in Pakistan. With a vast variety of products to choose from, they have something for everyone. If you are looking to buy easy to use makeup products at a reasonable rate then Maybelline is the brand for you.

NYX Cosmetics

NYX is an international brand with some of the best makeup products offered in a vast variety. The brand is most famous for their liquid lipsticks which are some of the most reasonably priced in the entire market. NYX cosmetics are highly famous among masses but it is not easily available in the local market in Pakistan, therefore, so you can order it online.


One of the most economical makeup brands readily available in Pakistan is Essence, with a large range of products fit for Pakistan skin tones and types, the brand is easily considered one of the best makeup brands in Pakistan. Although not comparable to luxury brands, nonetheless Essence cosmetics are worth the price paid for it. The brand is easily available at stores and through online makeup shopping in Pakistan.

NeutrogenaIn terms of skincare, Neutrogena provides some of the best options. Famous for their anti acne and skin clearing products, if you have sensitive skin, this is the brand for you! Although not a local brand, it is easily available in the market especially with the growing online cosmetics shopping in Pakistan.

Luscious Cosmetics

Luscious Cosmetics is a local makeup brand which has cemented itself in the cosmetics industry in Pakistan. It is the makeup product of makeup maestro Ather Shahzad. The homegrown brand provides a variety of makeup items suited for Asian skin tones at reasonable prices so you don’t have to pay a fortune to look good! They have recently expanded their collection and are now definitely one of the best cosmetics brands in Pakistan. Luscious has also entered the international market competing against many other makeup brands.

So give a try to some of the new popping up brands which may prove to be very suitable.


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